Charlotte Heron
Content Creator & Social Media Marketer
I make short-form video, shoot product and lifestyle, and run social for beauty and lifestyle brands. From the moodboard to the reporting.
Brands I've Worked With
Selected Work
The moodboard, the camera, and the numbers after
The first body mist launch. Daily content across bBold and Home Cosmetics, scaling to three posts a day through launches and Black Friday: moodboard, content day, PR box, and the launch itself.
The second brand on the placement. Skincare content to the same daily rhythm: routine-led video, product explainers, and the edit that made a shelf of bottles make sense.
Built from zero. I launched the platforms, set the content strategy, and travelled to Cork to shoot the property video and photography myself across a portfolio of eighteen cottages. It became the visual identity for every channel, and I still run it.
In Their Words
Charlotte built our Instagram from the ground up and grew it into something that brings us enquiries and bookings. She understands how to build a community and market a business, and she genuinely cares whether ours does well.
Lynn, Cottages for Couples
About
Calm under a launch, happiest with a shot list
I am a marketing graduate from Ulster University. I spent my placement year making daily content for bBold and Home Cosmetics, and I built Cottages for Couples' social presence from zero across a portfolio of eighteen properties.
I film and edit on camera, plan and schedule the calendar, run PR and influencer gifting, and read the analytics that tell us what to make next.
What I Do
- 01Short-Form Video, Filmed and Edited
- 02On-Camera Content and Presenting
- 03Product and Lifestyle Photography
- 04Content Calendars and Scheduling
- 05Influencer and PR Gifting
- 06Performance Reporting and Iteration
In Numbers
How I Work
From the brief to the numbers, and back into the next brief
Strategy
Every job starts with the audience and the calendar, not the camera. I research what is actually landing in the category, write the angle, and build the shot list before anyone books a day.
Gemini
Claude
Google Sheets
Create
I shoot it and I cut it myself. Vertical video on the iPhone, product and lifestyle stills, and the statics that sit around them. One person, one content day, everything delivered.
iPhone 17 Pro
CapCut
Canva
Distribute
Making it is half the job. I schedule across Instagram, TikTok and Facebook, and write to each platform properly, instead of cross-posting one cut everywhere and hoping.
Meta Business Suite
Instagram
TikTok
Measure
Then I go and find out whether it worked. Posts read against sessions, orders and stock, so the next month's plan is an argument from numbers rather than taste.
Google Analytics
Shopify
Intact ERP
Excel
Scale
One content day should not be one week of posts. I use Claude and Gemini to cut a single shoot into months of material, and to bring that same AI literacy into a marketing function that has not got it yet.
Claude
Gemini
Contact
Say hello
Open to freelance and full-time work in content and social. Tell me about the brand and what you want to make.
Prefer Email?
charlotte@charlotteheron.comBased in Co. Derry. I work across Northern Ireland and Ireland, on location or remotely.